Marketing Moments

Faculty/Staff: Biggi Weischedel
Platform: Pressbooks
Site link (if applicable): https://marketingmoments.pressbooks.tru.ca
Services provided: Site domain/setup, site design/layout, multimedia, copy editing, and copyright review
Description: Marketing Moments is a book that introduces anybody who is interested in learning about marketing to content and practice activities in marketing. Each chapter in this book suggests readings, followed by H5P activities to practice the concepts, and provide insights into current research and the development and application of the concepts to current situations and business environments.